Who Am I?

I'm Bridget. I grew up on a farm in South Australia. After school, I spent two years working as a ringer across the Kimberleys.
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I've mustered in 40-degree heat, fixed fences until my hands bled, and lived weeks at a time out on camp with no phone service... I loved it, but I also saw the challenges that came with it.

Stations struggling to attract and keep good staff. Operations doing incredible work but completely invisible online. Families pouring everything into their business with no time or know-how to tell their story properly.

After leaving station work, I moved to Adelaide, shortly followed by Melbourne, and built a career in content creation and social media strategy. I worked with Australian brands across beauty, fashion, food, and wellness, learning what makes people stop scrolling, engage, and buy.

I built strategies. Managed campaigns. Created content that actually converted.

But I kept thinking about the stations I'd worked on. The producers I knew. The rural businesses doing world-class work with zero marketing support... or worse, agencies charging a fortune who didn't understand the industry.

So I'm bringing my expertise back to the sector I started in.

What I do Differently

I've lived the work

I'm not guessing what station life looks like or what makes a good ringer. I've done it. That credibility matters when you're trying to attract staff or tell your story authentically.

I come to you

I travel to remote properties for content shoots and strategy sessions. Unlike most agencies, I’m chomping at the bit to get out of the city.

I don't bullshit

No corporate jargon. No overpromising. Just clear strategies, honest timelines, and work that delivers results. Nobody likes a bullshit artist.

I get your timelines

Seeding. Mustering. Calving. Shearing. I know when you're slammed and when you've got time to think about marketing. I work around your calendar, not mine.

Why "Boundary"

The name comes from rural Australia itself. Boundary riders, fence lines, property edges.

It's about defining your space, protecting what matters, and knowing where you stand.

That's what good marketing does. It clarifies who you are, what you offer, and why people should care.

How I Work.

Practicality

No fluff. No jargon. Just strategies that work in the real world.

Respect

I understand rural culture, communication styles, and the realities of running an operation. I'm not here to tell you how to do your job. I'm here to help you grow your business.

Output

Applications received. Sales made. Brand recognition built. I measure what matters.

Collaboration

You know your business better than anyone. I bring the marketing expertise. Together, we build something that works.

Practicality

No fluff. No jargon. Just strategies that work in the real world.

Respect

I understand rural culture, communication styles, and the realities of running an operation. I'm not here to tell you how to do your job. I'm here to help you grow your business.

Discovery

We learn your business, goals, and growth challenges.

Strategy

We develop a tailored marketing or recruitment plan.

Execution

Content, campaigns, and digital assets are produced.

Growth

We track results and refine for long-term success.

Outcomes

Applications received. Sales made. Brand recognition built. I measure what matters.

Collaboration

You know your business better than anyone. I bring the marketing expertise. Together, we build something that works.

Ready to break the Boundary?

If you need help attracting staff, building your brand, or running a campaign that actually delivers....
Book a call

Marketing & Recruitment for Agriculture

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