Farm Finance Co - Website & Brand Photography Case Study

The Brief

Farm Finance Co does serious work for farming businesses. The old site didn't show it, no real photos, a cluttered structure, and nothing that made you trust them, from the outside, with a big financial call.

They needed two things at once: real imagery of the team and the country they work in, and a site built to show it off. So I did both.

The Shoot

A half-day on the ground around Naracoorte: the team, the properties, the landscape their clients actually work in.
Candid, people-at-work, no studio, no staging. Headshots for every team member, plus lifestyle imagery shot specifically for where it'd live on the site.

The Site

Built on Squarespace, so the team can run it themselves after launch, no agency on retainer just to change a phone number.
A clean structure, room for the photography to breathe, and SEO copy across every page in the brand's voice: their "free-lance bank manager" positioning, plain-spoken and grounded.

The Through-Line

The photography and the website were designed together from the start. The team page only works because of the headshots. The hero only works because of the lifestyle shots. That's the difference between a site that's been assembled and one that's been built.

See it live

The site's live now.

Looking for something else?

Social Media Management

Brand & Digital Presence

Recruitment Marketing

Attract people who'll actually stay.

I create hiring campaigns that sell the lifestyle, the work, and the opportunity. Because finding good staff is hard enough without below-average job ads.

• Recruitment campaigns and job ad strategy
• On-property lifestyle content shoots
• Employer branding that stands out
• Social media hiring funnels

Growth Campaigns

Marketing tied to sales.

Bull sales. Property launches. Product marketing. Field days. I create campaigns that drive registrations, sales, and attention.

• Livestock sale marketing
• Property launch campaigns
• Product marketing for ag businesses
• Field day and event promotion

Menu

Shot it.
Then built it around it.

The Brief

The Shoot

The Site

The Through-Line

See it live

Looking for something else?

Social Media Management

Brand & Digital Presence

Recruitment Marketing

Growth Campaigns

Want something like this?

Menu

Shot it. Then built it around it.

The Brief

The Shoot

The Site

The Through-Line

See it live

Looking for something else?

Social Media Management

Brand & Digital Presence

Recruitment Marketing

Growth Campaigns

Want something like this?

Shot it.
Then built it around it.