Rural marketing that
works in the real world.

Whether you're trying to fill station roles, sell bulls, or build your brand.
I create marketing that gets results without the bullshit.

What I Do

Social Media & Content

Build your reputation and make hiring easier.

I manage your social media and create content that keeps you visible.
Whether you're building employer brand to attract staff, promoting bull sales, or just showing people what you do.

Two options depending on your needs:
1. Light Touch (Employer Brand Focus)
• 4-12 posts per month
• Quarterly content shoots on your property (or where needed)
• Instagram and Facebook management
• Ready-to-go recruitment content when you need it
Best for:
Family farms and stations that hire regularly and want to reduce recruitment headaches
2. Full Service (Active Marketing)
• 12-16 posts per month
• Regular content shoots (2-4x per year)
• Instagram, Facebook, LinkedIn management
• Campaign planning for sales and events
• Monthly reporting
Best for:
Studs, agritourism, farm gate operations, ag product companies, anyone actively selling

Recruitment Marketing

Attract skilled people, not just backpackers passing through.

Finding good staff is one of the biggest headaches in rural operations.
I create hiring campaigns that sell the lifestyle, the work, and the opportunity. So you get experienced applicants who actually want to stay.

Whats Included:
• Recruitment campaign strategy
• Job ad copywriting that actually converts
• On-station lifestyle content (photos + video)
• Social media recruitment ads and targeting
• 4-week campaign management
• Results reporting
Best for:
Stations and farms hiring ringers, managers,
machinery operators, cooks, or skilled staff

Brand & Digital Presence

Look as professional as you are.

Your brand should reflect the quality of your operation. I build identities, websites, and positioning that make you stand out. Whether you're recruiting, selling stock, or raising capital.

Whats Included:
• Brand identity (logo, colours, messaging)
• Website design and copywriting
• Professional photography
• Employer branding for recruitment
Best for:
Operations ready to professionalise their image
or stand out in competitive markets

Bull Sales & Campaigns

Marketing tied to actual sales.

I create campaigns for bull sales, property launches, product marketing, and field days. With clear strategy, strong creative, and measurable results.

Whats Included:
• Sale catalogues and promotional materials
• Photography and video
• Social media and email campaigns
• Event promotion
• Results tracking
Best for:
Studs running sales, properties launching,
ag businesses with specific sales goals

Growth Campaigns

Marketing tied to sales.

Bull sales. Property launches. Product marketing. Field days. I create campaigns that drive registrations, sales, and attention.
• Livestock sale marketing
• Property launch campaigns
• Product marketing for ag businesses
• Field day and event promotion

Not sure what you need? Want to mix and match?

Look, I know packages can be confusing and we all love changing the plan halfway through anyway. Nothing's set in stone here.
You can pick bits from different services, add things, pull things out, or adjust as we go.
Let's just talk about what you're actually trying to achieve and build something that makes sense for your operation.

How It Works

1. Discovery Call
I talk through your challenge, what you're trying to achieve, and whether I can help.
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2. Proposal
Clear scope, timeline, and pricing. No hidden costs or agency speak.
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3. Delivery
I handle the strategy, creative, and execution (including travel to your property if needed)

4. Results
Reporting on what worked. Then we adjust, continue, or move on.

FAQ's

Do I need social media if I'm just selling cattle to processors?

Not daily posting, no. But if you're hiring regularly, the light social option makes sense! It builds your employer brand so recruitment is easier when you need it. Otherwise, just hire me for recruitment campaigns when you're hiring.

What platforms do you post on?

Instagram and Facebook are the main ones for ag. LinkedIn if you're B2B or doing employer branding. TikTok if it makes sense for your audience (it can work well for recruitment and agritourism). I'll recommend what actually makes sense for your business.

What if I only need help once or twice a year?

Perfect! Recruitment campaigns, bull sale marketing, and brand projects are all one-off.
You don't need a retainer unless you want ongoing support.

Can you come to the property?

Yes (pleaseee). Content shoots on-property are part of what I do.
I'm based in Melbourne but travel across Australia for client work (it's the best part).

What if I change my mind halfway through?

Nothing's ever set in stone. We all love adjusting the plan halfway through, and I'm used to it.
We can add things, pull things out, or shift direction as we go. I build flexibility into everything because I know how ag works!

How do you handle remote communication?

I'm used to working with clients in areas with limited connectivity. Email, phone calls, and scheduled check-ins that work around your availability and seasonal timelines. If you're in the middle of seeding or mustering, I'm not going to be chasing you for feedback.

Can I just get one part of a service? Like only job ad copywriting?

Absolutely. You don't need to hire me for the whole package. If you just need a job ad rewritten or a one-day content shoot, I can do that.

Ready to break the Boundary?

If you need help attracting staff, building your brand, or running a campaign that actually delivers....
Let's Chat

Marketing & Recruitment for Agriculture

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