Rural marketing that
works in the real world.

Whether you're trying to sell bulls, build your brand, or just have a presence online,
I create marketing that gets results without the bullshit.

What I do

Social Media & Content

Show the real work and stay visible.

I manage your social media and create content that keeps you visible.
Whether you're promoting bull sales, building your reputation, or just showing people what you do.

Learn more about Social Media Services
Whats Included:
• Monthly social media management (Instagram, Facebook, LinkedIn)
• Content strategy and planning
• On-property content shoots
• Community engagement and reporting
• Two packages: Paddock Presence (light touch) or Backbone (full service)
Best for:
Studs, family farms, stations and ag businesses wanting consistent online presence.
Whether you're actively selling or just building reputation.

Brand & Digital Presence

Look as professional as you are.

Your brand should reflect the quality of your operation.
I build identities, websites, and positioning that make you stand out. Whether you're selling stock, building industry reputation, or raising capital.

Learn more about Brand & Digital Presence
Whats Included:
• Brand identity (logo, colours, messaging)
• Website design and copywriting
• Professional photography and content
Best for:
Operations ready to professionalise their image or stand out in competitive markets

Recruitment Marketing

Attract skilled people, not just backpackers passing through.

Finding good staff is one of the biggest headaches in rural operations.
I create hiring campaigns that sell the lifestyle, the work, and the opportunity. So you get experienced applicants who actually want to stay.

Whats Included:
• Recruitment campaign strategy
• Job ad copywriting that actually converts
• On-property lifestyle content (photos + video)
• Social media recruitment ads and targeting
• 4-week campaign management
• Results reporting
Best for:
Agri-businesses and farms hiring ringers, managers,
machinery operators, cooks, or skilled staff

Bull Sales & Campaigns

Marketing tied to actual sales.

I create campaigns for bull sales, property launches, product marketing, and field days. With clear strategy, strong creative, and measurable results.

Whats Included:
• Sale catalogues and promotional materials
• Photography and video
• Social media and email campaigns
• Event promotion
• Results tracking
Best for:
Studs running sales, properties launching,
ag businesses with specific sales goals

Growth Campaigns

Marketing tied to sales.

Bull sales. Property launches. Product marketing. Field days. I create campaigns that drive registrations, sales, and attention.
• Livestock sale marketing
• Property launch campaigns
• Product marketing for ag businesses
• Field day and event promotion

Not sure what you need? Want to mix and match?

Look, I know packages can be confusing and we all love changing the plan halfway through anyway. Nothing's set in stone here.
You can pick bits from different services, add things, pull things out, or adjust as we go.
Let's just talk about what you're actually trying to achieve and build something that makes sense for your operation.

How it works

1. Discovery Call
I talk through your challenge, what you're trying to achieve, and whether I can help.
‍
2. Proposal
Clear scope, timeline, and pricing. No hidden costs or agency speak.
‍
3. Delivery
I handle the strategy, creative, and execution (including travel to your property if needed)

4. Results
Reporting on what worked. Then we adjust, continue, or move on.

FAQ's

Do I need social media if I'm just selling cattle to processors?

Not daily posting, no. But if you want to build your reputation in the industry or make it easier when you do need to hire, the light social option makes sense. It keeps you visible and shows what your operation's about. Otherwise, you can just work with me on one-off projects when you need them.

What platforms do you post on?

Instagram and Facebook are the main ones for ag. LinkedIn if you're B2B or doing employer branding. TikTok if it makes sense for your audience (it can work well for awareness, recruitment and agritourism). I'll recommend what actually makes sense for your business.

What if I only need help once or twice a year?

Absolutely fine! Bull sale marketing, brand projects, and content shoots can all be one-off. You don't need a retainer unless you want ongoing support.

Can you come to the property?

Yes (pleaseee). Content shoots on-property are part of what I do.
I'm based in Melbourne but travel across Australia for client work (it's the best part).

What if I change my mind halfway through?

Nothing's ever set in stone. We all love adjusting the plan halfway through, and I'm used to it.
We can add things, pull things out, or shift direction as we go. I build flexibility into everything because I know how ag works!

How do you handle remote communication?

I'm used to working with clients in areas with limited connectivity. Email, phone calls, and scheduled check-ins that work around your availability and seasonal timelines. If you're in the middle of seeding or mustering, I'm not going to be chasing you for feedback.

Can I just get one part of a service?

Absolutely. You don't need to hire me for everything. If you just need a one-day content shoot, website copywriting, or help with a bull sale campaign - I can do that.

Ready to break the Boundary?

If you need help building your presence, creating content, or running a campaign that actually delivers...
Let's Chat

Marketing for Rural Australia

InstagramFacebookLinkedInEmail