Brand Strategy & Website Design

for Farms and Agricultural Businesses

Look as professional as you are. Build a brand and digital presence that reflects the quality of your operation.
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The Problem

Your operation does world-class work. But your brand doesn't show it.

Maybe your logo was designed in 2003 and looks dated. Your website was built on a free template and hasn't been updated in years. Or you don't have a website at all, just a Facebook page.

When potential employees Google you, they find nothing. When buyers look you up, your brand doesn't reflect the scale or professionalism of what you actually do.

Here's the reality:
First impressions matter. Whether you're recruiting staff, selling bulls, raising capital, or building industry reputation, your brand is working for you or against you.

A professional brand and website don't just look good. They build trust, attract better people, and position you as a serious operation worth doing business with.

That's what I help with.

The Solution

I build brands and websites for agricultural businesses that want to be taken seriously.
Not corporate. Not generic. Not trying to look like everyone else.

Your brand should reflect who you actually are, the quality of your stock, the professionalism of your operation, the credibility you've built over years (or generations).

Whether you're starting from scratch, refreshing an outdated brand, or building your first proper website, I create work that's grounded in reality, not trends. Work that positions you for growth without losing what makes you different.

Whether you're building employer brand to make hiring easier, promoting bull sales, or just establishing yourself in the industry... I handle the strategy, content creation, design and engagement.

What's Included

Brand Identity

Your visual identity: the logo, colours, fonts, and messaging that define how people see you.

Looking for pricing or have questions?
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What's Included?

• Logo design (primary mark + variations for different uses)
• Colour palette and typography system
• Brand messaging framework (key messages, tone of voice)
• Brand guidelines document (how to use everything correctly)
• File formats for print, digital, and merchandise

Who's this best for?

• Operations starting from scratch or rebranding completely
• Businesses with outdated or unprofessional branding
• Studs, farms, or ag companies wanting to stand out in competitive markets

Website Design & Development

A professional website that works on all devices and actually represents your operation properly.

Looking for pricing or have questions?
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What's Included?

• 5-7 page website (Home, About, Services/Stock, Work/Portfolio, Contact + custom pages)
• Full copywriting for all pages (or you provide copy and I design around it)
• Website build on Squarespace, Webflow, or similar platform (easy for you to update later)
• Mobile responsive design (looks good on phones, tablets, desktops)
• SEO setup (meta descriptions, title tags, URL structure, image optimisation)
• Contact forms and integrations as needed

Who's this best for?

• Operations that need a professional online presence
• Businesses with outdated websites or no website at all
• Studs wanting to showcase stock and sale information properly
• Farms building employer brand to attract staff

On-Property Photography & Content

Professional imagery that shows your operation, stock, team, and property.

Looking for pricing or have questions?
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What's Included?

• 1-2 day on-property content shoot
• 50-100 high-quality images (property, stock, team, facilities, lifestyle)
• 5-15 short videos (15-60 seconds each)
• Organised content library sorted by category
• Full usage rights for all content (use it anywhere: website, social media, recruitment)

Who's this best for?

• Operations without professional imagery
• Businesses launching or relaunching their brand
• Recruitment-focused projects needing lifestyle content
• Anyone who needs visual assets for ongoing marketing

Employer Brand Assets

Recruitment-focused branding and messaging for operations that hire regularly.

Looking for pricing or have questions?
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What's Included?

• Employer value proposition (why people should work for you)
• Career page copywriting for your website
• Job ad templates (3-5 variations you can reuse)
• Recruitment brochure or one-pager
• Social media recruitment templates
• Email templates for candidate outreach

Who's this best for?

• Stations and farms that hire multiple times per year
• Operations struggling to attract quality staff
• Businesses wanting to build long-term employer reputation

How it works

1. Discovery Call (30-60 mins)
I learn about your operation, what you need, what you already have (logo, website, content), your goals, timeline, and budget range.
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2. Custom Proposal
I send you a detailed proposal with specific deliverables, timeline, and pricing based on your project scope. No surprises, no hidden costs.
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3. Kickoff & Research
Once approved, I start with research. Understanding your market, competitors, audience, and positioning. For brand projects, I develop concepts and direction.

4. Design & Development
You review initial concepts (logo, website layouts, messaging), provide feedback, and I refine until it's right. Typically 2-3 rounds of revisions depending on package.

5. Content Shoots (if applicable)
I visit your property for photography and video. Scheduled around your availability and seasonal timelines (I plan around mustering, seeding, etc.)

6. Final Delivery & Launch
Website goes live. Brand files delivered in all formats. Content library organised and handed over. You're set up for success.

Common Questions

Can I just get a website without rebranding?

Absolutely. If you already have branding you're happy with, I'll design your website to match. I'm not here to force a rebrand if you don't need one.

What if I don't know what I need?

That's completely fine! Most clients don't. That's what the discovery call is for. I'll help you figure out what actually makes sense based on your goals and budget.

Do you build on specific platforms?

I typically use Squarespace or Webflow (both are easy for you to update later without needing a developer). But I can work with other platforms if you have a preference or existing setup.

What if I need changes after the project is done?

Minor tweaks within 30 days are included (fixing typos, small adjustments). Larger changes or ongoing updates can be handled hourly or through a maintenance retainer.

Can you help with content if I don't have professional photos?

Yes! I can do an on-property content shoot, or we can work with stock imagery and your existing content to start, then upgrade with a shoot later when budget allows.

What if I already have a website but it's outdated?

I can rebuild it from scratch or refresh the existing one depending on what makes more sense. Sometimes a redesign is enough. Sometimes starting fresh is better.

How do you handle copywriting?

I can write all the copy for your website. Or you can provide copy and I'll design around it. Or we can collaborate, you give me the key info, I turn it into polished copy.

Do you do ongoing website maintenance?

I offer maintenance retainers if you want ongoing support (updating content, making changes, keeping things current). Most clients just need the initial build and then manage it themselves, but the option's there.

What if we're too busy during seeding/mustering/calving?

I plan projects and content shoots around your calendar, not mine. If we need to pause or reschedule because you're slammed, no problem. I've lived it, I get it.

Can we do this in stages (brand first, website later)?

Yes. We can break it into phases if budget or timing makes that easier. Brand first, website a few months later. Or website now, content shoot later. Whatever works.

Ready to break the Boundary?

If you need help attracting staff, building your brand, or running a campaign that actually delivers....
Let's Chat

Marketing & Recruitment for Agriculture

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