Social Media Management

for Farms and Agricultural Businesses

Build your reputation and stay visible... Without lifting a finger.
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The Problem

You know you should be on social media. Everyone keeps telling you that.
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But between mustering, seeding, calving, and actually running your operation... who has time to post on Instagram three times a week?
And even if you did have time, what would you post? Most ag businesses either post nothing (and stay invisible) or post sporadically (and look inactive).

Here's the reality:
• People are checking you out online... Whether that's potential customers, employees, or industry contacts. If they can't find you, or your last post was from 2022, you're invisible.
• If you're a stud selling bulls, buyers want to see your operation year-round, not just in the six weeks before your sale.
• If you're building a brand, you need consistent visibility. One post a month won't cut it.

Social media isn't about going viral or chasing likes. It's about being visible when it matters.
So when you post a job ad, launch a sale, or need to build trust, people already know who you are.

That's what I help with.

The Solution

I manage your social media so you can focus on running your operation.
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I create content that shows the real work. Not polished, staged photos, but authentic storytelling that builds trust and keeps you visible.

Whether you're promoting bull sales, building your reputation, or just establishing yourself in the industry... I handle the strategy, content creation, posting, and engagement.

Packages

Paddock Presence

Low-maintenance social presence to build trust and stay visible.

Looking for pricing?

Get in touch

Content & Posting

• 4 posts per month (Instagram + Facebook)
• Mix of lifestyle, team, property and day-to-day content
• Consistent presence showcasing your operation

Strategy & Management

• Caption writing and hashtag strategy
• Basic community engagement (comments & DMs)
• Monthly content planning and performance check-in

Content Production

• On-property content shoots (billed separately)
• Professional photography + short-form video
• Organised content library for ongoing use

Best suited for:

Family farms and stations wanting to stay active online and build reputation.

Backbone

Full-service social media to drive growth, sales and brand authority.

Looking for pricing?

Get in touch

Content & Posting

• 12 posts per month (Instagram, Facebook, LinkedIn)
• Consistent, strategic presence across platforms
• Mix of: property updates, team, sales, education, behind-the-scenes

Strategy & Planning

• Monthly content calendar and campaign planning
• Seasonal campaign support (sales, events, launches)
• Audience growth and engagement strategy
• Competitor and industry monitoring

Management

• Daily community engagement (comments, messages)
• Performance tracking and monthly reporting
• Platform optimisation and growth recommendations

Content Production

• Regular on-property content shoots
• Photography, video + drone (if applicable)
• Full content library and asset management

Best suited for:

Studs, seedstock operations, agribusinesses and brands actively selling.

Add Ons & Extras

+ Extra posts
+ Additional platform(s)
+ On-property content shoots
+ Increased community management

How We Work

Every package is tailored based on:
• Platforms required
• Posting frequency
• Content production needs
• Level of community management

I'll recommend the best fit and adjust where needed. Nothing's set in stone, we all love changing the plan halfway through anyway.

How it works

1. Discovery Call (30-60 mins)
I learn about your operation, goals, audience, and what you want to achieve with social media. I talk through your challenge, what you're trying to achieve, and whether I can help.
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2. Strategy & Setup (Week 1)
I develop a content strategy, set up or optimise your accounts, and plan the first content shoot. Clear scope, timeline, and pricing. No hidden costs or agency speak.
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3. First Content Shoot (Week 2 - 3)
I visit your property for a full day of content capture. Photos, videos, team shots, property highlights.

4. Launch & Ongoing Management
Posting begins, I handle all engagement and management, and you start seeing consistent visibility.

5. Content Shoots
When agreed upon, I return to capture fresh content that reflects the season, current work, and any changes to your operation.Reporting on what worked. Then we adjust, continue, or move on.

6. Monthly Reporting
You receive a monthly report showing performance, growth, and what's working.

Common Questions

Do I need to be active on social media myself?

Nope, I can handle everything, posting, replies, engagement. You can be as involved or hands-off as you want. Some clients just review content calendars monthly and let me run with it, and some don't!

What if I'm not comfortable on camera?

No problem. Most of my content focuses on the property, the work, and the lifestyle—not you personally. If you'd prefer to stay behind the scenes, I work around that.

How do you handle content shoots if we're remote?

I travel to your property. Accommodation on-site is appreciated but not required, I can arrange my own if needed. Shoots are typically 1 - 2 full days, scheduled around your availability.

Can I use the content you create for other things?

Absolutely. All content from shoots is yours to use for websites, recruitment ads, marketing materials, or anything else you need. Once your invoice has been paid, all content is then under your ownership.

What if we're too busy during seeding/mustering/calving?

I plan content shoots around your calendar, not mine.
If we need to reschedule because you're slammed, no worries! I've lived it, I get it.

What platforms do you recommend?

Instagram and Facebook are the core for most ag businesses.
LinkedIn makes sense if you're B2B or building industry reputation.
TikTok can work well for recruitment and agritourism.
I'll recommend what actually makes sense for your goals.

What if I already have some content?

Perfect. I'll use existing photos and videos where appropriate, no point paying me to reshoot things you already have! We'll just fill in the gaps.

Can we pause or cancel if needed?

Yes. Monthly retainers require 30 days' notice to cancel or pause. If you need to pause during a quiet season, we can arrange that.

What if I want to post something myself?

Go for it. I manage your accounts, but you still have access. If you want to post something yourself or respond to a comment, no problem.

Do you guarantee follower growth?

I can't guarantee specific numbers (anyone who does is lying), but I do guarantee consistent, quality content and strategic growth tactics. Most clients see steady, organic growth over 3-6 months.

Ready to break the Boundary?

If you need help building your presence, creating content, or running a campaign that actually delivers...
Let's Chat

Marketing for Rural Australia

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