You know you should be on social media. Everyone keeps telling you that. But between mustering, seeding, calving, and actually running your operation... who has time to post on Instagram three times a week? And even if you did have time, what would you post? Most ag businesses either post nothing (and stay invisible) or post sporadically (and look inactive).
Here's the reality: • If you're hiring, potential employees are checking you out online before they apply. If they can't find you, or your last post was from 2022, in this day & age, they're moving on. • If you're a stud selling bulls, buyers want to see your operation year-round, not just in the six weeks before your sale. • If you're building a brand, you need consistent visibility. One post a month won't cut it.
Social media isn't about going viral or chasing likes. It's about being visible when it matters. So when you post a job ad, launch a sale, or need to build trust, people already know who you are.
That's what I help with.
The Solution
I manage your social media so you can focus on running your operation. I create content that shows the real work. Not polished, staged photos, but authentic storytelling that builds trust and keeps you visible.
Whether you're building employer brand to make hiring easier, promoting bull sales, or just establishing yourself in the industry... I handle the strategy, content creation, posting, and engagement.
Two service levels depending on your needs:
Light Touch (Employer Brand Focus)
Perfect for family farms and stations that don't need daily social media but want to make hiring easier.
I post 2-4 times per month showcasing your operation, team, and lifestyle. So when you do hire, people already know who you are.
Full Service (Active Marketing)
For studs, agritourism operations, farm gate businesses, and ag companies that are actively selling to customers.
I post 12-16 times per month, manage campaigns, and keep you front-of-mind with your audience year-round.
Both include monthly/quarterly on-property content shoots, so I'm capturing real footage from your property, not relying on stock images or outdated content.
The result? You stay visible. Your reputation grows. Hiring gets easier. And when you do need to promote something... a sale, a launch, a job opening... you're not starting from zero.
What's Included
Light Touch Package
Content & Posting
• 2-4 posts per month (Instagram + Facebook) • Mix of lifestyle, team, property, and work content • Employer brand focus (attracts future employees)
Content Shoots
• Quarterly on-property content shoots (1 day, 3-4x per year) • Professional photography and short-form video • Organised content library you can use for other purposes
Strategy & Management
• Caption writing and hashtag strategy • Basic community engagement (replies to comments/DMs) • Monthly check-in, analytics and content planning
Extras
• Ready-to-go recruitment content when you need it • Priority access for recruitment campaigns (discounted rate)
Best for: Family farms and cattle stations that hire regularly and want to reduce recruitment headaches by building employer brand.
Full Service Package
Content & Posting
• 12-16 posts per month (Instagram, Facebook, LinkedIn) • Consistent presence across platforms • Mix of content types: property updates, team spotlights, industry insights, sale promotion, behind-the-scenes • Access to design support for graphics and promotional materials
Content Shoots
• Regular on-property content shoots (2-4x per year) • Professional photography, video, and drone footage (if applicable) • Organised content library and asset management
Strategy & Planning
• Monthly content calendar and campaign planning • Seasonal campaign support (bull sales, harvest, events) • Audience growth and engagement tactics • Competitor monitoring
Management
• Daily community engagement (replies, DMs, comments) • Performance tracking and monthly reporting • Platform optimisation and growth strategies
Best for: Studs, seedstock operations, agritourism businesses, farm gate operations, and ag product companies actively selling to customers.
Bull Sales & Campaigns
Marketing tied to actual sales.
I create campaigns for bull sales, property launches, product marketing, and field days. With clear strategy, strong creative, and measurable results.
Whats Included:
• Sale catalogues and promotional materials • Photography and video • Social media and email campaigns • Event promotion • Results tracking
Best for:
Studs running sales, properties launching, ag businesses with specific sales goals
Growth Campaigns
Marketing tied to sales.
Bull sales. Property launches. Product marketing. Field days. I create campaigns that drive registrations, sales, and attention.
• Livestock sale marketing • Property launch campaigns • Product marketing for ag businesses • Field day and event promotion
Not sure what you need? Want to mix and match?
Look, I know packages can be confusing and we all love changing the plan halfway through anyway. Nothing's set in stone here. You can pick bits from different services, add things, pull things out, or adjust as we go. Let's just talk about what you're actually trying to achieve and build something that makes sense for your operation.
How it works
1. Discovery Call (30-60 mins) I learn about your operation, goals, audience, and what you want to achieve with social media. I talk through your challenge, what you're trying to achieve, and whether I can help. 2. Strategy & Setup (Week 1) I develop a content strategy, set up or optimise your accounts, and plan the first content shoot. Clear scope, timeline, and pricing. No hidden costs or agency speak. 3. First Content Shoot (Week 2 - 3) I visit your property for a full day of content capture. Photos, videos, team shots, property highlights.
4. Launch & Ongoing Management Posting begins, I handle all engagement and management, and you start seeing consistent visibility.
5. Content Shoots When agreed upon, I return to capture fresh content that reflects the season, current work, and any changes to your operation.Reporting on what worked. Then we adjust, continue, or move on.
6. Monthly Reporting You receive a monthly report showing performance, growth, and what's working.
Common Questions
Do I need to be active on social media myself?
Nope, I can handle everything, posting, replies, engagement. You can be as involved or hands-off as you want. Some clients just review content calendars monthly and let me run with it, and some don't!
What if I'm not comfortable on camera?
No problem. Most of my content focuses on the property, the work, and the lifestyle—not you personally. If you'd prefer to stay behind the scenes, I work around that.
How do you handle content shoots if we're remote?
I travel to your property. Accommodation on-site is appreciated but not required, I can arrange my own if needed. Shoots are typically 1 - 2 full days, scheduled around your availability.
Can I use the content you create for other things?
Absolutely. All content from shoots is yours to use for websites, recruitment ads, marketing materials, or anything else you need. Once your invoice has been paid, all content is then under your ownership.
What if we're too busy during seeding/mustering/calving?
I plan content shoots around your calendar, not mine. If we need to reschedule because you're slammed, no worries! I've lived it, I get it.
What platforms do you recommend?
Instagram and Facebook are the core for most ag businesses. LinkedIn makes sense if you're B2B or doing employer branding. TikTok can work well for recruitment and agritourism. I'll recommend what actually makes sense for your goals.
What if I already have some content?
Perfect. I'll use existing photos and videos where appropriate, no point paying me to reshoot things you already have! We'll just fill in the gaps.
Can we pause or cancel if needed?
Yes. Monthly retainers require 30 days' notice to cancel or pause. If you need to pause during a quiet season, we can arrange that.
What if I want to post something myself?
Go for it. I manage your accounts, but you still have access. If you want to post something yourself or respond to a comment, no problem.
Do you guarantee follower growth?
I can't guarantee specific numbers (anyone who does is lying), but I do guarantee consistent, quality content and strategic growth tactics. Most clients see steady, organic growth over 3-6 months.
Ready to break the Boundary?
If you need help attracting staff, building your brand, or running a campaign that actually delivers....
