Social Media Management

for Farms and Agricultural Businesses

I manage social media for farms, stations, and ag businesses across Australia.
Strategy, content, posting, and engagement, all handled. You focus on the operation.
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The Solution

Most ag businesses either post nothing and stay invisible, or post in bursts and look half-abandoned.

Neither builds anything. I manage your social media properly, consistent, real, and built around the actual work, so when a buyer, a worker, or someone in the industry goes looking, you're there and you look like you mean it.

No staged photos. No corporate captions. Just the operation, told straight.

Packages

Base Package

You supply the content. I make it work.
For operations with content on hand that just need it managed properly and posted consistently.

Content & Posting

  • 4 posts per month (Instagram + Facebook)
  • Social media and content strategy tailored to your operation
  • Caption writing & hashtag strategy
  • Community management (comments + DMs)
  • Monthly content calendar so you know exactly what to send and when
  • Monthly check-in and reporting

What I need from you:

10 - 15 photos and 3 - 5 videos a month, sent by an agreed date.

Paddock Presence

Low-maintenance presence. Consistent and credible.
For family farms, agri-businesses, and stations that want to stay visible and build reputation without a big commitment.

  • 8 posts/month (Instagram + Facebook)
  • On-property content shoot each quarter
  • Social media and content strategy tailored to your operation
  • Caption writing & hashtag strategy
  • Active community management
  • Organised content library you keep using
  • Monthly planning and performance check-in

Backbone

Full service. Full presence.
For studs, seedstock operations, and businesses actively selling, hiring, or building industry authority.

  • 12 posts/month (Instagram + Facebook + LinkedIn)
  • Full social media and content strategy, reviewed and built on as you grow
  • Regular on-property content shoots: photo, video, drone where it fits
  • Full content calendar and seasonal campaign planning (sales, events, launches)
  • Daily community engagement and audience growth
  • Competitor and industry monitoring
  • Performance tracking, monthly reporting, platform optimisation
  • Full content library and asset management

Add Ons & Extras

+ Extra posts
+ Additional platform(s)
+ On-property content shoots
+ Increased community management

How Packages Work

Every package is tailored based on:
• Platforms required
• Posting frequency
• Content production needs
• Level of community management

Every package is tailored to your operation. I'll recommend the best fit and adjust where needed. Nothing's set in stone, we all love changing the plan halfway through anyway.

In the field

Simpson Farming

Social Media Management

Central Stock Health

Social Media Management
Coming Soon

How it works

01

Discovery Call

(30–60 mins)
I learn about your operation, your goals, and what you're trying to achieve. No forms, no funnels, just a conversation. If social media isn't the right move for you yet, I'll tell you.

02

Strategy & Setup

Content strategy developed, accounts set up or optimised, first month planned.

03

Launch & manage

Posting begins. I handle content, engagement, and the day-to-day every month. You stay visible without thinking about it.

04

Report & refine

Monthly reporting on what grew and what worked. Then we adjust or keep going.

Common Questions

Do I need social media if I'm just selling B2B?

Not daily posting, no. But if you want to build your reputation in the industry or make it easier when you do need to hire, the light social option makes sense. It keeps you visible and shows what your operation's about. Otherwise, you can just work with me on one-off projects when you need them.

Do I need to be active on social media myself?

Nope, I can handle everything, posting, replies, engagement. You can be as involved or hands-off as you want. Some clients just review content calendars monthly and let me run with it, and some don't!

What if I'm not comfortable on camera?

No problem. Most of my content focuses on the property, the work, and the lifestyle, not you personally. If you'd prefer to stay behind the scenes, I work around that.

How do you handle content shoots if we're remote?

I travel to your property. Accommodation on-site is appreciated but not required, I can arrange my own if needed. Shoots are typically 1 - 2 full days, scheduled around your availability.

What if we're too busy during seeding/mustering/calving?

I plan content shoots around your calendar, not mine.
If we need to reschedule because you're slammed, no worries! I've lived it, I get it.

What if I already have some content?

Perfect. I'll use existing photos and videos where appropriate, no point paying me to reshoot things you already have! We'll just fill in the gaps.

Can we pause or cancel if needed?

Yes. Monthly retainers require 30 days' notice to cancel or pause. If you need to pause during a quiet season, we can arrange that.

What if I want to post something myself?

Go for it. I manage your accounts, but you still have access. If you want to post something yourself or respond to a comment, no problem.

Do you guarantee follower growth?

I can't guarantee specific numbers (anyone who does is lying), but I do guarantee consistent, quality content and strategic growth tactics. Most clients see steady, organic growth over 3-6 months.

Let's talk about your operation.

Whether you know exactly what you need or you're still working it out, get in touch and we'll figure it out from there.
Get in touch