Reach and views tell you how many people scrolled past.
Engagement tells you how many stopped.
Think of it like a field day...
You can have a thousand people walk through the gate, but what matters is how many stopped at your stand, asked a question, picked up a brochure, or came back the next day.
That's engagement.
Simpson Farming's engagement rate is sitting at 16.2% on Instagram and 8.1% on Facebook.
The industry average is around 1–3%.
In plain terms: for every 100 people who see a Simpson Farming post, 16 of them are actively doing something with it, liking, commenting, sharing, saving, or clicking through to find out more. That's not passive scrolling.
That's people paying attention.
And attention is what turns into enquiries. Which is why six people have already asked about work, from six posts.
