Copywriting for Farms and Agricultural Businesses

Words that sound like you, not like a brochure. Copywriting comes as part of a website build.

What we do

Most ag websites read like they were written by someone who's never been on a farm. Because usually they were.

The problem isn't bad writing, it's that whoever wrote it didn't know what mattered. So you get "committed to excellence in agricultural solutions" instead of what the business actually does and why anyone should care.

I write copy in your voice. That means listening to how you actually talk about your operation, then getting it down without the polish. Plain, direct, no filler. If it can be said in five words, it gets said in five words.

Copy comes as part of a website build, the two go together, because writing copy for a site that doesn't exist yet is guesswork, and designing a site around copy that doesn't exist is worse.

Why it's Important

What's included

The deliverables.

Full website copy: every page
Headlines, body copy, and calls to action
Tone of voice matched to how you actually talk
SEO-aware writing: keywords in naturally, not stuffed
Meta titles and descriptions
Two rounds of revisions
Copy is included in a website build.

Pricing depends on the number of pages and whether I'm writing it or you are.

We Talk

Not a questionnaire. A conversation about what you do, who you're for, and what you want people to understand. Most of the good stuff comes out of how you describe it yourself.

Structure First

What pages exist and what each one needs to do, before a word gets written. Otherwise you end up with pages that exist because every website has them.

Draft

I write it, you read it, you tell me what doesn't sound like you. Usually a couple of rounds.

Into the Build

Copy's locked before design starts, so the site gets built around what you're actually saying rather than the other way around.

See it in action

Regional Collective

Have questions?

Do you write copy on its own, without a website build?

No, it comes as part of a website project. Writing copy for a site that doesn't exist is guesswork, and it's not something I offer as a standalone service.

How do you actually write in my voice?

By talking to you properly first, not a questionnaire. Most of the good material comes out of how you naturally describe your own operation, not from me inventing language for you.

Can I write my own copy instead?

Yes, completely fine, I'll design around whatever you give me, and it costs less. Some people know exactly what they want to say. Others would rather hand it over. Both work.

Let's talk about your operation.

Whether you know exactly what you need, or you're not sure, flick me a message and we can go from there.

Get in touch