Social Media Management for Farms and Agricultural Businesses

I run social media for farms, stations, and ag businesses across Australia. Strategy, content, on-property shoots, posting, engagement, all of it. You keep running the place.

What I do

Every package includes a social media and content strategy built for your operation, caption writing and hashtag strategy, community engagement, a monthly content calendar, and reporting that means something.

Paddock Presence and Backbone include on-property content shoots,, I travel to you, anywhere in Australia.

Add on anytime: extra posts · more platforms · additional shoots · heavier community management.

Who it's for

Farms, stations, studs, and rural businesses who want a presence that matches the operation. Whether you're selling stock, trying to get staff to a place that's six hours from a pub, or building a name in the industry... this is for you. It works best if you know what you're after and you're happy to hand it over. I'll come to you, shoot the real thing, and run it from there.

Worth knowing

If you're not sure what you want out of it yet, social media isn't the first step, strategy is. I'd rather work that out with you first than start posting and hope it lands. And if you're selling everything to processors and you're not hiring, you might not need weekly posting at all. A one-off project could do you better. I'll say so.

What's included

Every package includes a social media and content strategy built for your operation, caption writing and hashtag strategy, community engagement, a monthly content calendar, and reporting that means something.

Paddock Presence and Backbone include on-property content shoots,, I travel to you, anywhere in Australia.

Add on anytime: extra posts · more platforms · additional shoots · heavier community management.

Packages

Base

You supply the content. I make it work.

For operations already taking photos on their phone who just need someone to turn it into a proper presence.

What's involved:

  • 4 posts a month (Instagram + Facebook)
  • Property, team, and day-to-day content
  • Social media and content strategy built for your operation
  • Caption writing and hashtag strategy
  • Community engagement: comments and DMs
  • Monthly content calendar, so you know exactly what to send and when
  • Monthly check-in and reporting

What I need from you:
10 - 15 photos and 3 - 5 videos a month, by an agreed date.

Paddock Presence

Consistent, credible, low-maintenance.

For family farms, agri-businesses, and stations who want to stay visible and build a reputation without signing up for the lot.

What's involved:

  • 8 posts a month (Instagram + Facebook)
  • Property, team, lifestyle, and day-to-day content
  • Social media and content strategy built for your operation
  • Caption writing and hashtag strategy
  • Active community engagement
  • On-property content shoot every quarter
  • An organised content library you keep using
  • Monthly planning and performance check-in

Backbone

The lot.

For studs, seedstock operations, and ag businesses actively selling, hiring, or building authority in their industry.

What's involved:

  • 12 posts a month (Instagram, Facebook, LinkedIn)
  • Property updates, team, sales, seasonal work, behind-the-scenes
  • Full social media and content strategy, reviewed and built on as you grow
  • Monthly content calendar and campaign planning
  • Seasonal campaign support: sales, events, launches
  • Audience growth and engagement strategyCompetitor and industry monitoring
  • Daily community engagement
  • Regular on-property content shoots: photo, video, drone where it fits
  • Performance tracking, monthly reporting, platform optimisation
  • Full content library and asset management

Add Ons & Extras

+ Extra posts
+ Additional platform(s)
+ On-property content shoots
+ Increased community management

How Packages Work

Every package is tailored based on:
• Platforms required
• Posting frequency
• Content production needs
• Level of community management

Every package is tailored to your operation. I'll recommend the best fit and adjust where needed. Nothing's set in stone, we all love changing the plan halfway through anyway.

How it works

01

Discovery Call

30 - 60 minutes. What you do, what you want out of it, what's actually realistic given your year. If it's not the right move for you yet, I'll tell you then.

02

Strategy & Setup

I build the content strategy around your operation and your season, not a template. Accounts set up, first month planned, and you know what's coming.

03

Launch & Manage

Posting starts. I handle content, captions, comments, DMs, the lot. Every month, without chasing you for it. If you're in the middle of work, you won't hear from me.

04

Report & refine

Monthly reporting on what grew and what actually worked, not vanity numbers. Then we adjust, or we keep going.

See it in action

Let's talk about your operation.