Social media management for rural businesses

I run social media for farms, stations, and rural businesses across Australia. Never short on strategy, content, shoots, posting, so that you can keep your head out of your phone, and focus on running the place.

Tractor pull at Elmore, VIC, shot for Simpson Farming social media management

What we do

Your operation already has a story, I just get it in front of people.

I run social media for farms, stations, and agricultural businesses, the strategy, the content, the posting, and the day-to-day engagement, all handled so it's not one more thing sitting on your list. Real content, shot on your property, showing the actual work rather than something staged to look impressive.

I plan it around your season, not a generic calendar, so it keeps running whether you're flat out with seeding or you've got a spare afternoon to talk through what's coming. Buyers, future staff, and the wider industry build an impression of your operation before they ever speak to you directly, and consistent, honest content is what shapes that impression in your favour.

Whatever you're running toward, selling stock, hiring the right people, building a name in the industry, the posting keeps happening in the background while you get on with the actual work.

Why it's Important

The operations people trust are the ones they've already seen.

Word of mouth still gets someone to look you up, but what they find when they do is what actually decides whether they call. An account that's gone quiet for months, or one that never got started, tells them nothing, and in that gap they'll assume whatever they like, which is rarely in your favour.

An account that's active, consistent, and genuinely reflects the operation does the opposite. It backs up what people have already heard, and it keeps you in front of the ones who haven't heard of you yet.

What's included

The deliverables.

Social media and content strategy built for your operation
Caption writing and hashtag strategy
Community engagement, comments and DMs
Monthly content calendar
Monthly check-in and reporting
On-property content shoots, included on Paddock Presence and Backbone

Every package is tailored to your operation, and I'll recommend the right fit before anything starts. Add on anytime, extra posts, more platforms, additional shoots, heavier community management.

Packages

Base

You supply the content. I make it work.

For operations already taking photos on their phone who just need someone to turn it into a proper presence.

What's involved:

4 posts a month (Instagram + Facebook)
Property, team, and day-to-day content
Social media and content strategy built for your operation
Caption writing and hashtag strategy
Community engagement: comments and DMs
Monthly content calendar, so you know exactly what to send and when
Monthly check-in and reporting

What I need from you:
10 - 15 photos and 3 - 5 videos a month, by an agreed date.

Get in touch for pricing

Paddock Presence

Consistent, credible, low-maintenance.

For family farms, agri-businesses, and stations who want to stay visible and build a reputation without signing up for the lot.

What's involved:

8 posts a month (Instagram + Facebook)
Property, team, lifestyle, and day-to-day content
Social media and content strategy built for your operation
Caption writing and hashtag strategy
Active community engagement
On-property content shoot every quarter
An organised content library you keep using
Monthly planning and performance check-in

Get in touch for pricing

Backbone

The lot.

For studs, seedstock operations, and ag businesses actively selling, hiring, or building authority in their industry.

What's involved:

12 posts a month (Instagram, Facebook, LinkedIn)
Property updates, team, sales, seasonal work, behind-the-scenes
Full social media and content strategy, reviewed and built on as you grow
Monthly content calendar and campaign planning
Seasonal campaign support: sales, events, launches
Audience growth and engagement strategyCompetitor and industry monitoring
Daily community engagement
Regular on-property content shoots: photo, video, drone where it fits
Performance tracking, monthly reporting, platform optimisation
Full content library and asset management

Get in touch for pricing

Add Ons & Extras

+ Extra posts
+ Additional platform(s)
+ On-property content shoots
+ Increased community management

How Packages Work

Every package is tailored based on:
• Platforms required
• Posting frequency
• Content production needs
• Level of community management

Every package is tailored to your operation. I'll recommend the best fit and adjust where needed. Nothing's set in stone, we all love changing the plan halfway through anyway.

How your account gets run

Understand

Getting across your operation, your goals, and what's actually realistic given your year.

Plan

Strategy and content calendar, built around your season rather than a template.

Capture

On-property shoots where they're included, or your own content where you send it through.

Manage

Posted, engaged with, and reported on every month, without you having to think about it.

See it in action

Simpson Farming

Central Stock Health

Have questions?

Do you guarantee follower growth?

No, anyone who guarantees a specific number is lying. What I guarantee is consistent, quality content and strategic growth tactics. Most clients see steady, organic growth over three to six months.

Can we pause or cancel if needed?

Yes. Monthly retainers need 30 days' notice to pause or cancel. If you need to pause for a quiet season, that's easy to arrange.

What if I already have some content?

Perfect. I'll use your existing photos and videos where they fit, no point paying me to reshoot what you've already got. We just fill the gaps.

What if we're too busy during seeding, mustering, or calving?

I plan shoots around your calendar, not mine. If we need to reschedule because you're flat out, that's completely normal, I've lived it, I get it.

How do you handle content shoots if we're remote?

I travel to you, anywhere in Australia. Accommodation on-site is appreciated but not required, I can sort my own if needed. Shoots are usually one to two full days, scheduled around your availability.

What if I'm not comfortable on camera?

No problem. Most content focuses on the property, the work, and the day-to-day, not you personally. If you'd rather stay behind the scenes, I work around that completely. But there's nothing a bit of practice can't fix!

Do I need to be active on social media myself?

No. I can handle everything — posting, replies, engagement. You can be as hands-off as you want. Some clients review the content calendar once a month and let me run with it. Others like to stay closer to it. Either way works.

Do I need social media if I'm just selling to processors?

Probably not daily posting. But if you want to build a reputation in the industry, or make it easier when you do need to hire, a lighter package still helps — it keeps you visible without needing a full retainer. Otherwise, a one-off project when you need one works fine.

Let's talk about your operation.

Whether you know exactly what you need, or you're not sure, flick me a message and we can go from there.

Get in touch