Most people come to me for a logo. Usually what they need first is a decision.
Who's this actually for. What are you known for. What do you want someone to think when your name comes up at a field day. That's the strategy, and it's not a workshop for the sake of it, it's the thing that makes every design choice afterwards obvious instead of arbitrary.
Then we build it: logo, colours, type, the way you sound, and a set of rules so it holds together whether it's on a website, a truck door, or a sale catalogue.
Agricultural branding isn't about looking corporate. It's about looking like exactly what you are, on purpose, everywhere.
Operations starting from scratch. Businesses that have grown into something their branding doesn't reflect anymore. Anyone whose logo was done years ago by whoever was handy at the time, that's most people, and it's usually served them fine until it hasn't. Full rebuild or a refresh of what you've got, depending on what's worth keeping. I'll tell you which.
I don't do strategy on its own. The thinking and the build go together, a positioning document that never turns into anything is just a document. And if what you've got is working, I'll let you know. Sometimes a refresh is enough and a full rebrand is money you don't need to spend.
Every project is custom scoped: a refresh and a full rebuild are different jobs. I'll tell you what's involved and what it costs before anything starts.
Marketing for Rural Australia
