Simpson Farming isn't one operation doing one thing. Glen Simpson runs cropping, sheep, irrigated lucerne seed, contract harvesting, and grain transport, all at once, all year round, alongside a restored Centurion tank and a tractor pull team on the side. Plenty of material. No presence at all.
The goal was never a follower count. It was getting Simpson Farming in front of the people who matter, workers, buyers, contractors, and the wider ag community, with content that actually holds attention.
Six income streams running side by side, crops, sheep, lucerne seed, contract work, hay, transport, plus the shed builds and the tractor pull circuit on top. Genuinely interesting, genuinely busy, and completely invisible.
The usual bind applied here too, the operations most worth showing belong to the people with the least time to show them.
Monthly on-property shoots captured whatever the season was actually doing, seeding one week, weaning the next, a V8 hot saw build in the shed. The crew became the show, real people, real culture, and the content that worked hardest was the least polished.
Reels, in the operation's own voice, dry and plainspoken, never trying too hard.
8,700+ followers built from zero, with a 23% engagement rate, four to five times the industry average. One reel alone pulled 81,500 views, and the account hit 347,000 views in a single month.
Not one job ad placed. Recruitment happens on its own now, people see what the work actually looks like and get in touch.
Marketing for Rural Australia
