An operation with more going on than most, and none of it online.
Glen's got six income streams running side by side, crops, sheep, lucerne seed, contract work, hay, transport, plus the shed builds and the tractor pull circuit on top. Genuinely interesting, genuinely busy, and no presence at all.
That's the usual bind: the operations most worth showing belong to the people with the least time to show them. The goal was never a follower count. It was getting Simpson Farming in front of the people who matter, workers, buyers, contractors, and the wider ag community, with content that holds attention past the first two seconds.
Use the variety, and don't sand off the personality.
The diversification that makes the business hard to run is exactly what makes it good to watch, seeding one week, weaning the next, a V8 hot saw build in the shed, the Riverina Screamer out at a pull. Monthly on-property shoots capture whatever the season's actually doing.
And the crew are the show. Yatesy, Sam, Sarah, Henry, real people with real skills and a genuine culture, "F**k Up of the Month" board and all. The content that works hardest isn't polished, it's honest. When something real happens, good or bad, we don't dress it up.
Reels, in the operation's own voice. Dry, plainspoken, never trying too hard. That's the whole reason it lands.
The audience turns up, and stays.
8,700+ followers built from zero. A 23% engagement rate, four to five times the industry average, which means this isn't a passive audience, it's a connected one. One reel pulled 81,500 views and 443 shares. 347,000 views across a single month.
And not one job ad. The recruitment happens on its own now, people see what it's like to work there and get in touch. That's what a real presence does that a paid campaign can't.
Marketing for Rural Australia
