Brad and Alana Davies run Wrattenbullie, an established Poll Dorset stud with an annual ram sale and a reputation built up over years of breeding decisions, not a single season's work. What they didn't have online was anything close to matching that.
Studs live and die on how clearly buyers can tell what they're actually looking at. Wrattenbullie runs three distinct categories of rams, breeding sires, individually lotted sale rams, and pen-sold flock rams, and each one needs to read differently to the right buyer. Lump them together on a website or in a catalogue and the whole pitch gets muddier than it needs to be.
The site also needed to work the way a stud's calendar actually works, new sale rams and new dates every year, without a full rebuild each season just to stay current. And the brand itself needed a proper visual identity behind it, one consistent system across the website and the sale catalogue, not photography and design treated as separate, one-off jobs.
Wrattenbullie's website had to do a job most sites don't, stay current through an annual cycle of new sale rams and new dates without turning into a rebuild every season. Static pages age badly on a stud site, and nobody wants to pay for a new build every October.
On top of that, breeding sires, sale lots, and flock rams all needed to be presented on their own terms, not as one undifferentiated list of rams, because buyers come looking for different things depending on which category they're actually after.
A full wireframe review, signed off directly with Brad and Alana before any build started, seven pages structured so sires sit as a rolling reference, sale lots get full photo and video treatment, and flock rams are handled separately. Instead of a blog nobody would keep updating, the Gallery page pulls live from Facebook, the site stays current without adding to anyone's workload.
Then the shoot, one photo and one video per ram, delivered on a staggered schedule so nothing sat waiting, stills by mid-September, videos weekly ahead of the October sale.
A seven-page website that presents the stud's history and breeding program properly, and keeps working the same way next year without a rebuild. Alongside it, a complete library of sale-ready photo and video for every ram lot, organised by lot and ready for print, web, and social.
The kind of work that opens doors, Boundary Agency's now a trusted long-term partner in the stud space.
Marketing for Rural Australia
