Good social media needs content, and content means someone actually being there when the work's happening. That's the shoot.
I come to your property, spend the day getting photo and short-form video of what's actually going on, mustering, seeding, shearing, whatever the season's doing, and that becomes the content library your posts run on for the months after.
It's lo-fi by design. Real, quick, made for the feed rather than a catalogue. If you want the hi-fi version, properly lit, built to last, for websites and print, that's a brand shoot, and it's a different job.
Anyone on a Paddock Presence or Backbone social media package. Shoots are built into both, quarterly on Paddock Presence, more regularly on Backbone.
I don't do content shoots as a one-off. Shooting content that nobody's then managing or posting doesn't get you anywhere, so they only run inside a social media package. If you want a one-off shoot for a campaign, an event, or a sale, that's a brand shoot — photography and video, properly done, yours to keep.
Marketing for Rural Australia
