A brokerage that knows farming inside out, with a website that gave none of that away.
No real photography, just gaps where the team and the operation should be. A structure that made people work to find anything. And nothing about it that said "trust us with the biggest financial decisions you'll make."
The photography and the website weren't two jobs. They were one. The site couldn't work without real imagery, and there wasn't any.
Shoot the real thing first, then build around it.
A day on the ground around Naracoorte, the team, the properties, the country their clients actually work in. Candid, people-at-work, no studio and no staging. Headshots for everyone, plus lifestyle imagery shot specifically for where it'd live on the site.
Then the build. Every shot was planned around a spot on the page, the team page, the hero, the service sections, so nothing was decorative and nothing was filler.
Built on Squarespace, so the team can run it themselves, no agency on retainer just to change a phone number. A clean structure, room for the photography to breathe, and SEO copy across every page in the brand's voice: their "free-lance bank manager" positioning, plain-spoken and grounded.
The team page only works because of the headshots. The hero only works because of the lifestyle shots. That's the difference between a site that's been assembled and one that's been built.
Marketing for Rural Australia
